As a leader in the field of creative marketing services we use our expertise to assist public, private and nonprofit organizations. In addition to assisting our clients in promoting their products and services, our work includes the development of public education campaigns to improve the health and well-being of populations. This fairly young discipline, called "social marketing", began in the 1970s and has become an effective approach to selling ideas, attitudes and behaviors. It differs from other areas of marketing even though it utilizes traditional marketing techniques in that it is based on benefitting the needs of the people and society rather than those of the marketer. Even though social marketing seeks specifically to influence social behaviors, the techniques and "marketing mix" are still consumer driven and require extensive research and evaluation to be successful.The following sources should be very helpful if you want more information about social marketing:

http://www.social-marketing.com - Information and resources about social marketing
http://www.social-marketing.com/SMLinks.html - Resources for social marketing
http://www.social-marketing.com/HCLinks.html - Resources for health communications and mass media
http://social-marketing.org/ - Information about conferences, social marketing and employment
http://www.turningpointprogram.org/ - Training cds and resources for social marketing
http://www.toolsofchange.com/ - Web-based workshops and talks based on the Tools of Change, cbsm.com and Turning Point / CDCynergy materials.